Website LAUNCH! www.AndreaRohrs.com

Andrea Rohrs is a female voiceover artist with an adorable, upbeat, and pleasant sound. Andrea Rohrs specializes in providing voice services for Children’s Audiobooks, Animation, eLearning, Narrations and Commercials.

Designer, Katie, had a blast collaborating with Andrea in crafting her brand image and website design.  This site design mixes a bright color combination of pink and orange, a caricature of young Andrea, and polka-dots, too!  Now Andrea has a brand image and a One Page Voiceover Site to showcase her bubbly voiceover demos.  To learn more, visit :

www.AndreaRohrs.com

Website LAUNCH! www.LovingHandsEurope.com

Anna Kogut of Loving Hands Europe is an Advanced Esthetician based in Chicago, Illinois.  She is committed to her clients by combining a European touch with American training to bring superior in-home personal spa treatments.

Prior to coming to ArtistUpgrade, Anna had no online presence or marketing materials.  She needed our help in reaching new clients and providing her current clients with information about her services.    Our designer, Katie, collaborated with Anna to craft her logo, branding imagery, and custom WordPress website design.  Now Anna has a design that matches her personal touch and a website to showcase her many spa services.

www.LovingHandsEurope.com

Website LAUNCH! www.PatriceVoice.com

Female Voice Talent, Patrice Gambardella has a calming, cheerful, inviting voice for narrations, documentaries, eLearning, telephony, PSA’s and more.  After studying with Edge Studio, she came to ArtistUpgrade for brand development and website design.

Using our classic One Page Voiceover Site, designer Katie, collaborated with Patrice in developing her brand image, website, and print materials.  Combining Patrice’s love of travel with her vocal qualities (relaxing, inviting, calming …), a tropical beach theme is woven throughout Patrice’s marketing materials.  So just sit back, relax, and have a listen to Patrice’s demos :

www.PatriceVoice.com 

Website LAUNCH! www.LarryBaileyVO.com

WOW!  Voiceover artist, Larry Bailey, has a TON of characters up his sleeve.  Not to mention, his commercial voice is a friendly and real Guy Next Door that can easily shift into a cool attitude, with a hint of swagger. Larry’s voiceover character range is very wide and diverse…

Larry’s brand and web design development was a collaboration between two ArtistUpgrade designers and artists.  What a unique project to create visual representations Larry’s cadre of voice characters.  Don’t forget to check out his demos, too!

www.LarryBaileyVO.com

Website LAUNCH! www.TyAnnsVoice.com

Female Voice Talent, Ty’Ann has worked for MTV, Madison Square Garder, and Sony just to name a few of her big name clients.  She is bright and full of personality. With vocal flexibility, Ty’ann can execute energetic, youthful, warm, or assertive approaches to any project. Ty’Ann’s additional singing and lyrical composition abilities have brought beautiful color to an array of songs. Ty’Ann focuses to execute her voice work with precision and professionalism…

Designer, Katie Willis, collaborated with Ty’Ann in crafting her colorful branding imagery and web design.  This One Page Voiceover site features her many voiceover and vocal demos and clients.  To learn more, please visit :

www.TyAnnsVoice.com

What Cooking Shows Teach us about Good Web Design

As a graphic and web designer at ArtistUpgrade,  my favorite TV shows are actually… all food related (to name a few : Bravo’s Top Chef, Fox’s Master Chef, Food Network’s Chopped, etc.)  Do I cook? Nope, not really.  Nevertheless, in an effort to justify my expensive cable subscription, I have compiled a list of lessons from cooking shows that I apply daily as a graphic and web designer :

Always start with good ingredients.

Hello! How many times have chefs been eliminated because they used frozen scallops instead of fresh ones? Canned corn instead of off the cob? SO many times. The most successful dishes are those that allow the highest-quality ingredients to shine.

The same goes for web design! There’s only so much “photoshopping” that can be done to a poor-quality actor headshot.  Even the slickest of HTML5 demo players can’t disguise a junky demo. We highly recommend that artists use a professional for their “ingredients” (headshots, voice demos, video reels) before investing in a professional website.

Less is more.

Oh, goodness. This lesson can be applied to both the dish “concept” and the dish “execution.” Remember Marcel Vigneron’s Cherry Tart with Cherry Gelee and Cherry Foam dish that almost got him eliminated from Top Chef Season 2? From start to finish, there was TOO MUCH going on with that dish.

As a designer, sure, I could “bevel and emboss” and “drop shadow” that text til the cows come home. We could also add every photograph taken of you ever to your actor website. But just because we can does not mean we should. The best designs (in my opinion) exercise focus, clarity, and restraint.

Presentation is key.

The judges always say “You eat with your eyes first.” The plating of a dish makes the first impression and can often make or break the dining experience.  It may be the tastiest filet mignon ever imagined… but if it looks more like Puppy Chow, the diner may think otherwise.

This is a no-brainer for web design. You may have the greatest content in the world, but if the web layout is sloppy and convoluted, the visitor will probably get frustrated and leave immediately…then write terrible Yelp reviews about your website.  The best websites have intuitive layout and navigation.  🙂

When in doubt, add bacon.

Okay, not really. But bacon does make everything taste better, right?

And that, my friends, is my analogy between cooking shows and good web design.  If you can think of any parallels, please add them in the comment section below!

— Katie

Website LAUNCH! www.TeszMillan.com

There’s a phrase “write what you know.” And in the case of Tesz Millan, it’s pretty clear, she knows how to be bold and creative. Tesz offers copywriting services spanning all industries and mediums.

The site was a collaboration, highly influenced by the shapes and stylings of a magazine layout. Bold and creative, the site is built around some fantastic professional images provided by the client, that help take the site from simply creative to almost dream-like.

It was a blast working with Tesz, and if you ever need copy written, you’ll get a first-hand taste of her “boldacious-ness”. Check it out at TeszMillan.com!

Website LAUNCH! www.ChristianRosselli.com

Christian Rosselli has the kind of voice that’s fun to listen to, cuts through with the message, and always sounds strangely familiar (maybe because you’ve heard it before). For his design, we needed something modern, fresh, and cool … but simplified.

A logo was provided for the project, so part of the puzzle was how to implement and harmonize the design of the website, with an existing element. We decided to go riff off the simplified nature of the logo, while giving the site a modern twist with subtle animations to what are usually static elements.

The result is a slick, modern, user-friendly website, that after a few seconds of exploration, becomes noticeably more interactive and “cool”. Just like Christian “Cool” Rosselli (that’s his middle name … no it’s not … but it could be). Be sure to check it out!

Website LAUNCH! www.ClaireWilkes.com

Claire Wilkes is a voice talent with a love of nature: the clarity and groundedness, the honesty and peacefulness of the great outdoors. All the qualities she enjoys bringing to her voice over work.

This site went through a few initial design concepts. And while the first results of our collaboration were “good” and “close” … all it took was one step back, a walk around the lake, and revisiting it with fresh eyes. At that point, the right choices seemed obvious, and we went from “good” to “great!”, from “close” to “perfect!”.

Be sure to visit Claire’s new voiceover website and enjoy the clean “Claire-ity” of her voice (sorry, I couldn’t resist).

 

Website LAUNCH! www.JTIjove.com

JTI is a technology-based consulting and manufacturing firm. Specializing in unique Architectural driven, commercial, and industrial projects using fiberglass and other nonmetallic products, JTI has been in business for over two decades.

In order to better compete in the modern market, they needed a website that was as professional as their reputation.

The goal of this redesign was to show visitors what they needed, nothing more. So a clean, modern, and easy-to-navigate interface was needed. The combination of “trimming the fat” (in terms of content) and a sleek and simple design, gives the user the most efficient and productive viewing experience.

JTI is going to be around for quite some time, and ArtistUpgrade is proud to a part of their digital foundation. Go check it out at jtijove.com.