In order to better compete in the modern market, they needed a website that was as professional as their reputation.
The goal of this redesign was to show visitors what they needed, nothing more. So a clean, modern, and easy-to-navigate interface was needed. The combination of “trimming the fat” (in terms of content) and a sleek and simple design, gives the user the most efficient and productive viewing experience.
JTI is going to be around for quite some time, and ArtistUpgrade is proud to a part of their digital foundation. Go check it out at jtijove.com.